TELUS Digital, a global leader in customer service excellence with over 70,000 employees in 20+ countries, was undergoing rapid transformation. The company had recently gone public, rebranded, changed its entire C-suite, and was navigating the cultural complexities of rapid growth through M&A. For Marcela Pineda, Director of Global Talent Development, the challenge was clear: develop internal leaders fast, without overwhelming them.
With high-pressure goals, skill gaps, and limited time to spare, traditional learning programs weren’t going to cut it. TELUS Digital needed a way to equip leaders to handle complexity, drive results, and embrace a new organizational identity. They partnered with Growthspace to deliver scalable, personalized, and tactical development solutions that delivered immediate value.
The challenge
TELUS Digital’s transformation wasn’t incremental. It was seismic:
- A complete C-suite transition, including a new CEO, CRO, and CFO
- Going public, introducing quarterly reporting pressure, and operational transparency
- Rebranding from TELUS International to TELUS Digital to reflect a bold new identity
- Continued M&A activity with integration and cultural alignment challenges
- Aggressive growth targets, pressure to do more with less, and a push toward AI and automation
Internal leaders were expected to lead through this change, and fast. But many were long-tenured employees with homegrown skills. Some had gaps in critical areas like change management, cross-functional leadership, and digital transformation. Worse, they had little time to devote to development.
“Our leaders had no time for fluff. They needed development that worked right away,” Marcela shared. “We couldn’t afford a one-size-fits-all program.”
Why Growthspace
Marcela needed a solution that would:
- Offer immediate, practical value to busy senior leaders
- Be personalized to each leader’s context, skill needs, and style
- Scale across geographies and functions
- Be effortless to launch and maintain
Growthspace’s approach to precision skill development was a perfect fit.
The platform enabled TELUS Digital to:
- Pinpoint specific skill gaps across individuals and teams
- Match each leader with a vetted expert based on skill and context (industry, function, role, and even coaching style preferences)
- Deliver high-impact 1:1 sessions and targeted workshops
- Do all of this with minimal setup and ongoing support from the HR team
“The business had high expectations, and Growthspace met them from day one. Participants saw value in their very first session.”
The solution
Marcela and her team built a leadership development program anchored in the Conscious Business framework (“I, We, It”), focusing on:
- The I: Individual skills and mindset development tailored to each leader’s journey
- The We: Building stronger teams and influence-based leadership
- The It: Aligning leaders to business goals, transformation, and results
Growthspace enabled TELUS Digital to:
- Identify key skills: Change management, managing managers, digital transformation leadership
- Deliver expert-led 1:1 sessions: Personalized, practical, and aligned to business realities
- Run workshops: Strengthening team cohesion and collaboration at scale
Matching was key: leaders were paired with experts who not only had relevant skill expertise, but shared industry or functional backgrounds—ensuring relevance and trust.
“Our leaders didn’t just learn—they applied it immediately. That’s why they kept coming back asking for more.”
The results
- Fast engagement: Leaders found value from their very first session
- High adoption: Demand grew organically from the business—”Can I get more credits?”
- Effortless implementation: No full-time support needed; the platform was ready to go
- Lasting impact: Leaders upskilled quickly and meaningfully during a critical business transformation
“Other vendors made us feel like we needed a full-time person just to get started. Growthspace was different. It was ready, and it worked.”
Why it worked
Precision matching: Experts selected based on both skills and real-world context
Tactical focus: Leaders gained usable strategies, not theoretical models
Scalable and self-sufficient: Easy to roll out without heavy internal resources
Built for business pressure: Development aligned directly to transformation goals
“Growthspace helped us meet the moment; now, the business is asking for more. That says it all.”
Looking ahead
TELUS Digital continues to partner with Growthspace to expand its use cases across teams and business units. With the pressure to grow, automate, and transform faster than ever, one thing is clear: investing in leaders with precision pays off.
“When the business says ‘give us more of this,’ you know it’s working.”
To learn more about TELUS International’s experience with Growthspace, watch the video below:
